Your resellers are out there representing your brand every day. Are you making it easy for them — or making them dig through last quarter’s email for the right price list?
A reseller portal gives your VARs, authorized dealers, and channel partners everything they need to sell: current pricing, product catalogs, ordering, deal registration, and commission tracking. All in one place, always up to date. They sell more, you process fewer “can you send me the latest spec sheet?” emails.
What Resellers and Dealers Need
Product and pricing information
Resellers need current product catalogs, specifications, and pricing. For many businesses, reseller pricing is different from end-customer pricing, with tiered discounts based on volume or partnership level. The portal provides each reseller their specific pricing.
Ordering and inventory
Resellers place orders, check availability, and track shipments. Self-service ordering through the portal is faster than phone/email and reduces order entry errors.
Marketing and sales resources
Resellers need sales collateral, product datasheets, case studies, demo access, and marketing materials. A resource library in the portal ensures they’re using current, approved materials.
Lead and deal management
Deal registration prevents channel conflict. Resellers register their opportunities, and your team reviews and approves them. The portal tracks deal status through close.
Commission and rebate tracking
Resellers want to see their sales performance, commission earnings, and rebate eligibility in real time. Transparent reporting motivates performance and reduces disputes.
Training
Product training, certification programs, and sales training keep resellers effective. The portal hosts training materials and tracks completion.
Key Features
- Reseller-specific pricing — Tiered pricing based on partnership level, volume, or agreement
- Online ordering — Place orders against contract pricing with real-time inventory visibility
- Order tracking — Track order status and shipment information
- Marketing resource library — Approved collateral, templates, and co-branded materials
- Deal registration — Submit and track deal registrations to protect pipeline
- Commission/rebate dashboards — Real-time performance and earnings tracking
- Training and certification — Product and sales training with progress tracking
- Support escalation — Submit technical questions or customer issues to your team
Reseller Portal Software
- Impartner — PRM platform with reseller portal, deal registration, and MDF management
- PartnerStack — Partner management for SaaS companies with reseller and affiliate support
- Channeltivity — PRM for managing reseller and dealer networks
- Magentrix — PRM with Salesforce and HubSpot integration
- Channelscaler — Channel sales enablement platform
For businesses with simpler needs, a general-purpose portal like Assembly combined with a CRM integration can handle basic reseller management.